Why youngsters steer clear of PR

Carson Dalton, Senior Manager, Public Relations, IDEA Cellular, tells exchange4media:

Yes, PR does not yet seem to be a popular career choice amongst youngsters.

PR is a lot of hard work, the hours are not restricted. As such, there seems to be a trend for an easier life these days with the younger folk. As PR professionals, the challenge is to make this career more sexy and we are attempting to do that.